First Driving Experience Centre in Asia

BMW Group’s annual reports stress the importance of the Asian market. It is therefore unsurprising that in recent news they have announced the opening of a new driving centre in Korea. BMW Group already has two of these centres one in the US and one in Germany. The centres allow driving enthusiasts to come and undertake a range of driver training programs, including safety training and intensive race track training. The driving centre in Berlin, Germany boasts a driving area of 1,600 hectares making it the largest of its kind in Europe. The new centre in Korea will open to the public in August. Although it won’t be as large as its European counterpart, for the first time in Asia car lovers with be able to experience the BMW and MINI brands in a fully interactive environment. According to the Economic Times BMW Group will be investing a total of 75.5 million US Dollars into the project up until 2020. This spending is consistent with BMW Group’s promises in their annual reports to invest in Asia.